Micro-segmentation: How it’s increasing effectiveness (and lowering costs) in...
Loyal customers are your most profitable customers. That’s beauty of micro-segmentation. It allows marketers to precisely identify key segments within their target audiences – and then execute...
View Article5 ways to turn online data into direct marketing results
Direct Mail isn’t the “same old” Direct Mail any more. That’s because increasingly, it’s being enhanced by customer insights gathered through digital marketing. Use the data and need indicators that...
View ArticleIt’s coming…from inside your car
In-vehicle communication promises new sources of in-market auto shopper data You’re driving down the main street in town, when suddenly, you get a notice from your vehicle’s information system. A...
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Oops! 5 slip-ups to avoid in multi-channel marketing campaigns
Remember that old comic standby, the banana peel? Some unsuspecting character comes ambling along and, “whoops!” down they go! Unfortunately for today’s marketers, the marketing planning season often...
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Adapt or Perish
Practically anything can be customized these days, so is it any surprise that Nike lets runners customize their gear? It’s true: You can go to NIKEiD, an online service, and create your own gear,...
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What’s Hot. What’s Next?
As we looked ahead at 2016 almost a year ago, it was all about Oculus Rift and Snapchat, all-in-one platforms and wearable technology. Seems crazy but here we are again, already preparing to welcome a...
View ArticleBig Cats Always Land on Their Feet
How print is maintaining – and even gaining – among digital natives. The print extinction that never happened Pounce on this: Since the early 2000’s, just about everybody predicted that the mounting...
View ArticleIt’s Not Personal, It’s Hyperpersonal And You Need It — Now.
Had an iced caramel macchiato lately? Maybe a salted caramel mocha or a pumpkin spice latte? Most of us have enjoyed at least one Starbucks product over the past few months; the company’s ubiquity is...
View ArticleWho’s Driving the Relationship Now?
From the early days of Customer Relationship Management (CRM), brands and companies had a significant amount of pull in how they would interact with their customers. Now that balance has shifted...
View ArticleIndustry Insights: Woman power
Whether due to confusion, lack of confidence or other factors, most millennial women are not investors. In a recent article for financial-planning.com, writer Min Zhang encourages financial firms to...
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